For Zappos' New Year's celebration, Indigo Promotions designed vibrant, full-color boxes featuring two cookie shot glasses inside. These soft, chewy cookie-shaped shot glasses can be filled with milk, ice cream, or a more grown-up beverage, with chocolate and sprinkles adorning the rims. The delicious options included Chocolate Chip, Double Chocolate Cookie, Churro, and Red Velvet. The goal was to provide Zappos employees with a "wow" moment when they opened their gift, creating a memorable and delightful branded experience.